As the demographic tapestry of the United States continues to diversify, it has become increasingly important for marketers to connect across many consumer groups with a cohesive voice. FPO respects the unique DNA of your brand while creating messaging that’s meaningful to diverse segments within the Hispanic audience.
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New blog post: African-Americans and Latinos Lead Whites in Their Use of Mobile Data Applications http://ow.ly/18Olgl - posted on 31/08/2010 17:36:43
Viva México. Miss Universe. http://www.missuniverse2010.net/ http://fb.me/CL0C8Ta5 - posted on 25/08/2010 11:59:05
"We should all be really proud of this win as this was the first time we spoke to our Hispanic target consumer by truly integrating into their world, rather than just translating our classic 30s spot and print ads into Spanish. We selected a well known Hispanic celebrity in Giselle Blondet, designed creative specifically for the Hispanic woman, and integrated into Hispanic programming by partnering with Univision -- all of which added up to a successful campaign!”
- Mike Bryce, Brand Development Manager Unilever - HBC
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