Turning Tradition Into Motion

The Calaverita Run is more than a 5K—it is an opportunity to bring Día de Muertos to life in a way that feels authentic to San Antonio’s cultural identity. In collaboration with Visit San Antonio, we helped shape the experience by infusing it with meaningful cultural context, ensuring the event reflects the spirit of remembrance, celebration, and community at the core of the tradition. By connecting storytelling, symbolism, and participation, we helped transform a simple run into a culturally relevant experience that resonates with both local audiences and visitors.

For more information about our contribution, please contact:
Sue DeLopez
Visit San Antonio
[email protected]