Bringing the Whataburger Family to Life
Whataburger
This opening film reflects our perspective on what makes the Whataburger family unique. Beyond great food and iconic restaurants, the brand is built on people; team members whose pride, hospitality, and genuine care for one another create an experience that guests remember and employees are proud to be part of.
Over the years, we’ve had the opportunity to work alongside those people, traveling across Texas to produce campaigns and content within active restaurants and real operating environments. What follows is a curated selection of work that reflects some of our experience capturing and celebrating the people who make Whataburger special. These examples also showcase our creative and production capabilities, but more importantly, they reflect our appreciation for the spirit behind the orange and white.
Pride Campaign
One of our earliest employee-centered initiatives, the Pride Campaign was built around the authentic experiences of real Whataburger team members and real customers. Rather than relying on scripted performances, the work was captured through genuine conversations and real moments, allowing the pride, care, and hospitality that define the brand to come through naturally.
This approach required close collaboration with employees, managers, and restaurant leadership, creating stories that authentically reflected the values and culture at the heart of Whataburger.
For several years, we produced brand campaigns, All-Time Favorites (ATFs), and Limited-Time Offers (LTOs) using this authentic, employee-driven approach.
Ponle Tu Extra
Hispanic Heritage Month 2023
The first-ever music video created for Whataburger, Ponle Tu Extra celebrated Hispanic Heritage Month through original music and storytelling, capturing the energy, pride, and hospitality that define the brand. Produced entirely with internal agency resources, the piece concludes by highlighting a Whataburger employee, reinforcing the people-first spirit behind the campaign.
Employee Features & Social Content
In addition to larger campaigns, we’ve created a variety of digital and social-first content that highlights the people behind the brand. Whether featuring actual team members or talent that authentically reflects the Whataburger spirit, these pieces demonstrate our approach to portraying employees with pride, warmth, and authenticity.
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Fans of the Fanatics
Fully Integrated Campaign Development
One of our most recent initiatives, Fans of the Fanatics demonstrates our ability to develop and produce fully integrated campaigns across multiple channels. This campaign is running now. Created entirely with internal resources, the campaign included strategy, creative development, original music, video production, social content, and out-of-home executions, showcasing our ability to deliver high-quality work in both English and Spanish while maintaining a consistent brand voice.
Values-Driven Storytelling & Brand Representation
HOLT CAT and Texas First Rentals
For HOLT CAT and Texas First Rentals (both part of the Holt Group), we developed English and Spanish content informed by audience research insights and the changing demographics of Texas. Because both organizations are built on expertise, service, and strong values, our approach focused on authentically portraying the people behind the brand: the employees whose professionalism, knowledge, and commitment bring each company’s promise to life every day.
The following examples show how we tell stories centered on employees, create content that fits different targets efficiently, and share these stories across many formats and channels, all while keeping the brand’s voice consistent and genuine.
HOLT CAT English
HOLT CAT Spanish
Texas First Rentals English
Texas First Rentals Spanish
Employee Engagement & Culture Alignment
Synchrony Financial + Sam’s Club
The Challenge
Strong brands are built from the inside out. Over the years, we’ve helped Synchrony Financial develop North Star initiatives that align employees around a shared purpose, strengthen culture, and inspire teams to deliver on the brand promise.
Synchrony leadership challenged us to define and articulate a shared vision that could motivate and align its Sam’s Club Credit marketing team, fostering stronger collaboration, greater engagement, and a deeper commitment to delivering on the Sam’s Club promise of “Expect Something Special”.
Our Approach
Charting the North Star
Through a series of workshops, interviews, and collaborative discussions with leadership and key stakeholders, we identified a core value at the heart of the organization—a guiding principle that had consistently driven the team’s success and decision-making. With this realization, a clear cultural shift emerged:
“In order for Sam’s Club members to expect something special, we have to be better than expected.”
This simple yet powerful idea became the team’s North Star—a shared vision designed to inspire action, reinforce accountability, and align employees around a common purpose.
The Results
Bringing the Vision to Life
With the North Star established, Synchrony and Sam’s Club launched a cross-functional activation plan beginning with Executive Leadership and expanding throughout the organization. The initiative was later introduced at the National Sales Meeting, creating alignment around a shared purpose and providing employees with a clear framework for delivering exceptional results and member experiences.
Employee Engagement & Performance Motivation
Sysco Foods – The Greatest Game
As a member of the Super Bowl LI Houston Host Committee, Sysco Foods wanted to leverage one of the world’s biggest sporting events to energize both its employees and customers. Our agency group was selected among national advertising firms to develop a program that would strengthen team alignment, inspire performance, and create excitement around the initiative.
The result was The Greatest Game—a multi-channel engagement platform built around the passion and camaraderie of football season. Through contests, environmental branding, recognition programs, and shared experiences, the campaign united employees behind a common goal while reinforcing Sysco’s leadership role in the event.
The program encouraged both the Sysco Sales Team and its community of local foodservice customers to compete for grand prices and trips to Super Bowl LI.
Key objectives included:
- Generate excitement at both Corporate and OpCo levels
- Drive registration and sustained engagement
- Provide business-building tools and insights
Transforming Sysco headquarters into an immersive brand experience, including skybridge football field and large-scale signage.
Creative Approach
The Greatest Game™ by Sysco® combined football culture, food relevance, and business growth into one unified system.
Customer Playbook
“Football is more fun with food” platform brought to life through bold, product-driven storytelling.
A mobile-first microsite was designed to give registered customers a customized experience with dashboards, scoreboards, tips, and content.
Personalized dashboards and real-time score tracking kept users engaged weekly.
The system processed sales data and powered over 90,000 dashboards over 16 weeks. We implemented Sysco’s first text communication platform to drive weekly engagement. For associates, we created Coaches Kits and Locker Room Kits.
Physical toolkits turned sales teams into active participants in the program.
Customers received printed playbooks with insights and product strategies.
Playbooks delivered actionable business insights, menu ideas, and operational guidance.
Execution
The program was structured in four phases aligned to football season quarters.
Office and Back-of-House Poster Signage
Each quarter focused on specific product categories, driving sustained engagement over time.
Results
Overall, The Greatest Game™ drove record participation and engagement.
- 96,000+ registrations
- 120,000 sessions and 600,000 page views
- 69% of associates rated it better than previous programs
- 73% of customers found content helpful for business growth
Real-time performance tracking turned participation into a competitive, measurable experience.